Pledge 1%, a corporate philanthropy movement which encourages early-stage companies to commit 1% of their resources to the community, has republished an article on Eventerprise’s own CSR strategy, Africa’s Got Digital Talent.
Eventerprise co-founder and Chief Growth Officer, Birgit Thümecke, launched Africa’s Got Digital Talent as a development initiative that helps talented young Africans kick-start their digital and entrepreneurial careers by participating in its EventerCamp internship program. Since a lack of financial and technological resources prevent many African students from starting or completing internships, Africa’s Got Digital Talent is Eventerprise’s way of preparing the next generation for successful careers with assistance from leading companies, foundations, and NGOs.
The Eventercamp internship program has received overwhelmingly positive feedback from students and postgraduates all over the world, who take part in go-to-market projects within disciplines as diverse as digital sales & marketing, business analysis, financial modeling, and UX design.
About Pledge 1%
Founded by Salesforce, Atlassian, Rally, and The Entrepreneurs Foundation of Colorado in 2014, Pledge 1% promotes corporate philanthropy as part of startup culture. The movement’s view is that treating communities as key stakeholders in early-stage companies, by pledging a fraction of resources, can have a significant long-term impact.
Pledge 1% not only connects businesses with like-minded individuals, but helps to boost each organization’s triple bottom line – i.e. each company’s degree of social responsibility, economic value, and environmental impact.