Event Inspiration

How to find the right entertainment for your next corporate event

Written by Guest Author · 2 min read >

How to find the right entertainment for your next corporate event

By: Guest Author

When creating an event experience, you want the end result to be memorable, exciting and talked about for months, or even years, after the last light is switched off. Yet, often when we add the word “corporate” to the mix images of grey suits listening to drawn out speeches comes to mind as business people yawn through a mandatory event.

This dire scenario does not have to be the result of your next corporate event. Choosing the best entertainment to wow your guests will keep them interested and engaged throughout the evening, while reinforcing and raising brand awareness internally and externally. Follow these guidelines when searching for the right entertainment to avoid what could make your event a disaster:

Know your audience

As the first, and possibly most important, entertainment factor to consider, the chosen act must complement the event theme, as the theme has been carefully chosen to appeal to the attending audience. Consider your audience and cater to their likes. You don’t want to hire a punk rock band to play at a gathering of elderly Christian missionaries, or the hottest DJ on the club scene right now when baby boomers are filling the seats. Think about the symmetry between the theme, your chosen entertainer and your audience. Your entertainment choice must seamlessly blend with the event theme and follow the trends that appeal to your audience. A fool proof idea may be to offer three entertainment options with the event invitation and allow the intended audience to vote for their favourite.

Make entertainment interactive and immersive

After keynote speeches and awards being handed to the deserving and more speeches made, your audience may need to get their blood pumping by being a part of the entertainment instead of merely passively watching a show on a stage. Add energy and excitement to your event with the appearance, and possible disappearance, of a skilled magician. From slight-of-hand and pick-a-card tricks to larger and more complex illusions involving the direct participation of audience members, a magician can keep your crowd entertained for hours. It’s not because people actually believe in magic, but rather they enjoy being tricked on a subconscious level.

Another form of immersive entertainment is to involve your audience in the creation of certain aspects of the event. Acts such as the Mash Machine, where you can create your own song despite having next to no musical talent, are certainly on the rise. Tailored comedy shows, engaging caricature artists and the chance to learn something fun are hot trends in events right now.

Choose technology as entertainment

Fascinating technology is always a hit where people come together. From robots serving dessert, to expressing yourself on a digital graffiti wall or being blown away by an epic light show, your guests will be amazed by the tech brought to entertain. A QR Code Treasure Hunt and the chance to see technology in musical use by multi-instrumentalists may be something new to your audience that will have them sharing your event on every social media platform available for weeks.

It doesn’t matter whether your event is on a large scale with a big budget or much smaller with tighter financial constraints; if you get the entertainment of your event right and capture your audience’s imagination and attention, your event will increase brand awareness successfully. You just need vision, determination, a clever event plan and the tools to get the job done.

Find the perfect entertainment for your next event at Eventerprise.com.