Event signage. Your attendees don’t care about them. Your boss might not allocate much budget to them. However, event planners know that event signage is a crucial component of creating an event-like atmosphere which improves the attendees’ experience.

The most popular signage you can use for your event.

Media Walls

Media walls are the most popular signage for events from press conferences to red carpet events. They are used as a backdrop for attendees to take photographs, and as a tool to promote the event sponsors.

Media walls come in a variety of styles and sizes can range from 3.2m wide to being used to go around a whole stadium.

Here is a quick rundown of the different types of media walls available and their maximum sizes:

  • Pop up media walls – Up to 4.5m wide.
  • TRIGA media walls – Unlimited length.
  • Straight-line media walls – Up to 6m wide.
  • Pull up media walls – Up to 3.2m wide.

Other than the sizes, the most significant difference between each media wall is how to set each of them up. A popup media wall, for example, has a popup frame and can be set up in one minute.

Floor Decals

Based on my experience in the signage industry, floor decals are the most underutilized signage. Some use cases for floor decals include:

  • Laying down directional signage to guide event attendees to a specific location or to ease any traffic congestion that might happen during the event.
  • Improve the atmosphere of the event by incorporating the theme onto the floor.

The advantage of floor decals is they can be used on numerous surfaces ranging from carpets for indoor events and conferences, roads for sporting and outdoor events, to floorboards and tiles in a shopping center.

Digital Signage

Digital signage has been growing in popularity, and by now, everyone has heard of it. The retail sector is the fastest growing segment for digital signage because it allows retailers to switch graphics quickly, depending on what they want to promote.

The demand for digital signage has also been growing in the events industry. However, the biggest roadblock for digital signage is the cost. In addition to the price of the signage itself, there are also installation costs, software costs, maintenance costs and electricity costs.

To give you an example, a 5m x 2m fabric banner will cost you less than $500. Digital signage of the same size will cost you at least $5,000.

Crowd Control Banners

Crowd control banners (CCBs) or crowd control barricade covers are common in sporting and red carpet events.

A CCB is a mesh banner attached to a crowd control barricade.

Mesh is the preferred material because it has tiny holes which allow the wind to flow through the banner. If a rigid board was used and a strong gust of wind blew through the event, it could cause the barricade to collapse.

Signboards

Signboards are common throughout any event. They are versatile and can be hung onto ceilings or mounted onto a wall.

Another benefit of signboards is that they can be cut into any shape you want. Best of all, with the technology we have now, the majority of signage suppliers out there would be able to fulfill your needs.

There are many sign board materials out there such as corflute, foam boards, PVC, wood, etc. Your signage supplier will be able to advise you on the most suitable material for your needs. All they will need to know is:

How are you going to use the sign?

Where is the sign going to be placed?

Summary

Improving the attendee experience is crucial to a successful event. Without a great attendee experience, they won’t come back, and if there are no attendees, there won’t be any sponsors. Using event signage is one of the best and most cost-effective ways to improve the attendees’ experience.

About the author

Stan Tan is the digital marketing manager at Selby’s, the event signage company behind providing signage for the 2000 Sydney Olympics.

About Stan Tan

Warwick is an all-around, analytics-driven, digital and SEO nerd. He spent 15-years running a private school, before becoming a web developer. After seeing that the sites he was building weren't getting much traffic, Warwick became obsessed with SEO and Digital Strategy. He is the SEO Lead and Head of Content at Eventerprise.

"Content Marketing isn't just a catchphrase; it's today's essential revolutionary movement for business development."
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