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By: Holly Sutton
Choosing the right Master of Ceremonies (MC) for your corporate event might seem like a complex task, because there are so many different types to choose from. You want this to be an event to remember and you also need to stay within your budget. Before you even start thinking about the right MC, take a step back. There are a few things you can consider to make sure you pick the right compère aka MC.
Know Your Event Goals
From the very start, it’s important to be clear about the purpose of your corporate event. What does your organisation want to achieve? This will really help you pick the right master of ceremonies.
It might be that it’s a big anniversary for your company, you’re hosting an annual awards night, or you want to build relationships with key customers. Whatever it is, having a specific goal will help you determine the appropriate tone, format and messaging to pick the right MC.
You also need to think about your budget. MCs can be quite expensive, so it might be worth pulling back on other event expenses and being realistic about how much you can afford to spend.
Understand Your Audience
Understanding your audience demographic is key when it comes to choosing the right MC. You need to think about whether all your event attendees are from the same industry, along with their age, average income and gender. These demographics will shape your decision and allow you to narrow down your search. Whilst you won’t be able to please everybody, knowing this information will help you to find the ideal person to engage your guests throughout the event.
Consider Their Characteristics
When you know your event goals, the expectations of your audience and your budget, it’s time to start thinking about the different characteristics of your potential MC. It’s always wise to approach a few before you make your final decision, just in case one isn’t available. It’s also really important to find someone who fits well with your company, event and audience as they will be playing a vital role in the success of your event.
Here are some things to think about:
Flexibility to work with your goals
For instance, if a high-end beauty brand has recently opened stores in a new country, they might want to host an event to build relationships with key customers. A great choice for an MC would be a lively, female presenter who is also a respected beauty and style icon.
If your company hosts annual events, such as awards nights and conferences, it can be difficult to constantly better each event. By thinking about this strategically and considering your event goals, audience demographic and budget, you can successfully choose the right MC to help improve your corporate event every single year.
You can find the right MC for your event on Eventerprise.com.