Improve Your Digital Performance With EventerScore
By: Guest Author
Eventerprise has just released the beta version of EventerScore.com as further commitment to their mission to connect the world of events.
What is EventerScore?
EventerScore is the world’s first digital analysis tool for event-related businesses.
What does it do?
It helps event professionals to measure the quality of their online presence against key metrics, such as SEO ranking, social media activity and domain authority.
By comparing their digital performance to benchmarks within specific event categories event professionals can make the improvements that will grow their business.
The thinking behind EventerScore
The global events industry is very fragmented with a severe lack of benchmarks. This lack of a best practice reference framework has made it difficult for event professionals to improve their businesses. Event professionals are also struggling to make the transition to a digital environment due to the cost of digital consultants and agencies and the complexities of the digital landscape.
Many parts of the event industry have been notoriously slow in adopting new technology and digital best practices with two major negative consequences:
Event professionals are not as visible as they would like to be
Their clients are subjected to a bad, often frustrating user experience
EventerScore forms part of the Eventerprise philosophy of ‘love all, serve all’. As a global platform for the events industry that offers a free online presence to event-related companies it made sense to complement our existing service with a free solution that simplifies and improves the management of event professionals’ total digital footprint.
How does it work?
Well, first of all it’s free and available to anyone who can make their way to: www.eventerscore.com
To get a detailed report on the state of your (or someone else’s) online presence just enter:
a website URL
the category that the event business operates in
an email address
Event suppliers that have signed up for an Eventerprise profile will have access to an automatically updated EventerScore in their account dashboards.
Easily digestible results consist of:
An overall EventerScore based on performance in 3 areas –
Eventerprise score: how active the event supplier is on the Eventerprise platform*
Domain score: based on search traffic, incoming links, title & meta tags and server information
Social Media score: how popular is the website and its content on social media platforms
A category score benchmarking the event business within a specific events category
Gamified tier badges simplify the category performance into 5 tiers:
Rising Star – among top 90% in category
Shooting Star – among top 50% in category
All-Star – among top 30% in category
Superstar – among top 20% in category
Grand Champion – among top 10% in category
Next steps to improve the digital presence of your business:
Top priorities for website improvement
Reading material with further tips and advice
What Eventerprise can do for your events company
Results can be shared easily on social media or via email straight from the EventerScore results page.
EventerScore’s use is not only limited to event businesses. Clients can use it to check up on the level of attention that a particular business pays to its online presence and by inference its clients. These days, a sub-par digital presence is like a dirty storefront – a good indication that the services and products may not be up to scratch.
To get access to the beta version of EventerScore go to www.eventerscore.com and fill in your details. You will be notified as soon as it is ready for action.
*The cynical observer may remark that this just promotes the Eventerprise platform. This may well be the case but for an altogether altruistic reason: digital transparency demands that reviews and ratings are hosted on a trusted independent platform, which is exactly what Eventerprise is. The more open an event business is to 3rd party reviews and comparison the better the quality of its digital presence.