New investors contribute 25% to Eventerprise late-seed round
By: Birgit Thümecke
Events platform Eventerprise’s $1.1 million late-seed funding round was given a substantial boost with a combined $275,000 contribution from new investors. Since the majority of new funding will be used for a product-market fit exercise targeting the Los Angeles events market, this additional endorsement from industry and business leaders provides great momentum for the platform’s US market activation.
Phillip R Lynch
Phillip R Lynch has been involved with the Johnson & Johnson brand for over 30 years in various capacities across the globe. Currently he holds the position of Vice President Commercial Growth & Innovation for the pharmaceutical and consumer goods multinational in the Asia Pacific region.
A successful career in marketing has given him wide exposure to the consumer goods markets in Asia, the Middle East and Australasia, where he also occupied several leadership roles for Johnson & Johnson. His deep understanding of business disciplines such as General Management, Business Development, Innovation, Due Diligence, Acquisitions, Integration, Marketing, and Brand Management gives significant weight to his decision to invest in Eventerprise.
“I’m investing in Eventerprise, for a number of reasons, not least of all because of the depth of relevant experience and diversity across the founding team and their expertise in the events space. Eventerprise is operating in a large, fragmented market, so ripe for vendor and consumer organisation through digital innovation and transformation. They have a very measured, learn first approach, to building success and getting ready to scale.”
Law professional, MBA graduate, and Bay Area resident, Michael Berman, together with business partner, Andrew Sutton, grew The Stuart Rental Company into one of the highest rated equipment rental companies in the United States. Operating out of headquarters in Silicon Valley, the company serves several high-profile clients, including Google, Intel, Symantec, March of Dimes, Stanford University and University of California, Berkeley.
After practicing law in Philadelphia for four years, Michael did a stint with KPMG Consulting’s Technology Strategy management group where he oversaw projects for companies such as Chevron, Boeing, Verizon, Brocade and Microsoft. That was followed by his current foray into event rentals when he took on the roles of President and CEO of The Stuart Rental Company, a 170-year old business. In 2018 the company joined the Arena Group, a multinational company that specialises in turnkey event design and event project management. Michael’s business nous and in-depth knowledge of the events industry makes him a valuable addition to the Eventerprise investment community.
“With my Eventerprise investment, I was motivated by the simple fact that both the jockey and the horse are already in place. The management team is seasoned, professional and 100% focused on the success of the business. They have already built such a comprehensive platform from a technological and user perspective with limited resources and their track record leads me to trust their ability to use additional funds productively.”
Phillip and Michael join an existing group of respected business and event industry leaders who have shown their belief in the platform and its management by investing over $2 million since the company’s inception. The current late-seed round is an opportunity for new investors with an appetite for scalable marketplace platforms to get in on the ground floor.
Interested in SaaS, event tech, or digital platform investments? Learn more about the Eventerprise Opportunity.