Welcome to our Q4 2019 Investor Crunch. In this edition, we bring news of the latest milestone on our journey toward closing our latest funding round and share some insights on our plans for 2020 and beyond.
First, the big news. Following our investor roadshow in early 2019, we are proud to announce that Eventerprise has completed its due diligence with the Keiretsu Forum Midwest, part of the world’s most active, early stage investor network. The receipt of such ringing endorsements and a stamp of approval from such an esteemed organisation is testament to an outstanding collaboration by a global team spread quite literally from Singapore to San Francisco, and of course to the quality of the opportunity that Eventerprise represents.
A big thanks to the fantastic team who supported us on the journey! Michael Mortlock and Steven Tokarz of Cantilever Business Partners, Adam Smith of Sound Press, Michael Muczynski from Marshall Gerstein IP, Fern Goldman at Wood & Lamping, Peter Henry of Act 5 Ventures and Keiretsu Forum’s very own Park Burrets.
The opportunity to work with such a strong investor network whilst raising this round was a no brainer, best put by our CEO, Birgit Thumecke. “Having the opportunity to have some of the best in the business take a deep dive into every corner of our operation, and come up with such positive sentiment, truly reaffirms our belief that the Eventerprise platform and team are ready to serve the American events industry.”
With Eventerprise looking to tackle a market segment with an estimated value of $325 billion in the U.S. alone, our highly-defensible market activation strategy, which centers around generating demand for quote requests as a source of leads for subscribed vendors, makes our opportunity one not to be missed.
The opportunity sits firmly within a high growth area for investors. According to the latest research, the event management software market is expected to balloon to $11.4 billion by 2024*. Cvent’s recent acquisition of the event technology provider DoubleDutch is the latest in a long line of bets by investors enticed by the industry’s projected 15% compound annual growth rate between 2019 and 2024.
As momentum continues to build for SaaS offerings such as Eventeprise’s multi-sided platform, the bullish industry outlook is attributed to private equity firms’ continued embrace of the lean cost structure and high customer lifetime values that the SaaS business model brings.
High value deals are being dominated by SaaS companies. Pitchbook noting that the proliferation of M&A within the technology sector has been the backdrop for deal activity in North America for much of 2019. In Q2 alone they cite that the Information Technology industry accounted for 25.7% of deal value, thanks to a boost from software and SaaS.
The forecasted numbers from the Keiretsu Report suggest Eventerprise could be the next in line to keep up the SaaS momentum into 2020. Forecasted revenues, post Series A, start at $8.2 million in year 1, building to $261 million in year 5, with the company reinvesting revenues into product development and aggressive activation of new territories within the U.S. The targeted Series A round of $5M, based on a $15M+ valuation, is well within our grasp.
Eventerprise is already engaged in the groundwork for expansion beyond the U.S., having showcased the platform to the Asian technology community at the 2019 RISE conference in Hong Kong. The month of November also sees Birgit Thümecke, CEO and Co-founder, and Barry Blassoples, VP Growth, address the Keiretsu Forum Mumbai Chapter as part of Eventerprise’s global funding initiatives. With India boasting one of the world’s largest events markets, the opportunity to build brand awareness in the region is an exciting one. Watch this space!
The current funding round is still open and consists of convertible loan notes which carry 6% interest, offer a 20% discount and a conversion valuation cap of $10 million. These two provisions provide note investors significant valuation protection and upside potential at the time of conversion to equity at the A-round.
For a peek behind the curtain please visit our investor guide to the Eventerprise opportunity and see for yourself why this late-seed round should not be missed. If you’re keen to speak to our team directly, please book a time via the button below and let’s start connecting the world of events.
*Event Management Software Market by Component – marketsandmarkets.com
Disclaimer:The material included in this document may contain “forward-looking” statements as defined in Section 27A of the Securities Act of 1933 (the “Securities Act”), Section 21E of the Securities Exchange Act of 1934 (the “Exchange Act”), the Private Securities Litigation Reform Act of 1995 (the “PSLRA”), or in releases made by the Securities and Exchange Commission, all as may be amended from time to time. Statements included herein that are not historical facts may be forward-looking statements within the meaning of the PSLRA. Any such forward-looking statements reflect our beliefs and assumptions and are based on information currently available to us and are subject to risks and uncertainties that could cause actual results to differ materially including, but not limited to: (i) changes in costs for goods and services sold, (ii) worldwide economic conditions, (iii) U.S. dollar/Euro and other exchange rates, (iv) significant capital and credit market volatility, (v) the availability of labor and materials. Forward-looking statements are only predictions and involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements, or industry results, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. These cautionary statements are being made pursuant to the Securities Act, the Exchange Act and the PSLRA with the intention of obtaining the benefits of the “safe harbor” provisions of such laws. Eventerprise cautions investors that any forward-looking statements we make are not guarantees or indicative of future performance.