Welcome to the fourth edition of our Stakeholder Report. This is your periodic update on key achievements and activities as we launch and grow the Eventerprise platform’s presence in the US market. Enjoy the read and let us know if you have any comments, queries, or recommendations.

Investor Relations

Our September investor activities included participation in a survey conducted by the Boston Consulting Group in which we shared our views on the challenges facing startups and their cooperation partners.  

We’ve also applied to participate in the Fuel by McKinsey accelerator which partners startups with investors and larger established companies.

Feedback has been received from the Astia investment platform and we look forward to working with them on various funding and cooperation opportunities.

Research by leading venture capital firm Openview Venture Partners has identified some key factors for SaaS platform growth. VP of Finance & Operations, Paul Tzanos, decided to score Eventerprise against their benchmarks – find out how well we fared.

Demand Generation

Middleware solutions have been implemented for improved internal social media workflows and better management of our content distribution.

Our Los Angeles market activation strategy is on track with 4,480 LA-based vendor business pages live on Eventerprise.com (and growing by an additional 200 business pages every week).

Revenue Operations

The Highrise CRM has been fully integrated for use with our remote sales team in the US as well as our in-house customer success team.

We are testing a pilot data-verification programme with external consultants in the Philippines to optimise the quality of leads provided to our outbound sales teams.

Ongoing benchmarking exercises are being conducted with outsourced sales organisations in the US and LATAM regions to ensure ‘go-to-market’ sales activities are scalable.

Content Marketing

Our September Investor Crunch is a must read if you want to know why SaaS and event platforms offer such great returns on investment.

A video teaser project has been kicked-off to support marketing activities in various event categories. You can view all our latest videos on our YouTube channel.

Visit our  Designs of the Month page for some of the latest graphic designs used in our marketing and sales campaigns.

Digital Marketing

An audit of our data-analysis infrastructure has been completed to be followed up with optimizations of event tracking for richer user behaviour insights.

UX Design

Design projects finalised –

Our redesigned home page is more client-focused with clearer pathways to search, event themes, and automated quote request features. The new stripped-down menu bar simplifies user options and we quite like our bold new logo and heading font, both of which utilise the Montserrat font.

New Eventerprise logo

New projects –

We’re in the process of auditing our vendor business pages and user dashboard screens to ensure an optimal experience whether you are an event professional trying to expand your target audience or whether you are hosting an event and looking for qualified event professionals.

Development

Projects finalised –

Our sleek new home, pricing, and testimonial pages, as well as a simplified menu bar have been released and should make navigating those pages a pleasure going forward.

Exciting news for event professionals – their Eventerprise business pages now feature the powerful TalkJS live chat and messaging system to ensure they never miss out on a client connection.

Comparing event professionals has also been made easier with the addition of the new comparison feature – simply click to add another vendor summary to the line-up.

Vendor comparison

As part of our quest for transparency it is now also possible for vendors to respond to reviews.

Vendor response to reviews

New projects –  

October has been designated a tweak and polish month with the focus on smaller items such as bugs and limited updates. One big project that will receive attention though is the automation of imported vendor pages. This will speed up our goal to have 100k vendors on the platform by beginning 2019.

Strategic

Since traction is core to our platform’s success we have decided to clarify the three phases of traction that is required:

#1 Stocking the shop (inventory traction)

We use a custom business intelligence process to source, verify, and curate mobile-friendly business pages for event professionals to ensure sufficient quality options for people who want to host events. This solves the issue that LinkedIn and other platforms have had with unpopulated profiles and low engagement

#2 Getting people into the store (engagement traction aka activation)

In this phase we entice people who want to host events to the platform so they can search for, compare, review, and request quotes from event professionals. This demand generation strategy requires sufficient marketing funds to drive traffic to the platform.

#3 Monetization (revenue traction aka conversion)

Our freemium model allows us to introduce vendors to premium features via a 30-day trial, after which they require a subscription for continued premium access. In addition standalone advertising products provide further access to a targeted audience.

People

“Like a tall poppy, a true leader stands proud and shows her team how to grow strong.” – Birgit Thümecke

We are very proud of our co-founder and Chief Growth Officer, Birgit Thümecke who has been selected as a finalist in the prestigious 15th annual Stevie® Awards for Women in Business. The Stevie Awards were created in 2002 to recognize accomplishments and contributions of companies and business people worldwide. In the words of the organizers,

This is a significant achievement for which you are to be applauded. This means that independent judges agreed that these nominations are worthy of international recognition, and will ultimately be named Gold, Silver, or Bronze Stevie Award winners.

We look forward to big celebrations when Birgit attends the 2018 awards dinner in New York City on Friday, November 16.

Six new Young Gun interns from four different countries have joined us while four Young Guns successfully completed their EventerCamp internships in September. Check out our YouTube channel for their first and final impressions of Eventerprise.

Missed out on our previous Stakeholder Report? Read it here.

Your next steps

Please note that all due diligence material, including our go-to-market strategy and financial model, is available on request and included with all our investor presentations. For further information contact [email protected].

 

DISCLAIMER
The information provided by Eventerprise AG (“we”, “us” or “our”) in this stakeholder report (the “Report”) is for general informational purposes only. All information in the Report is provided in good faith. Under no circumstances shall we have any liability to you (as the reader or user of the information in this report) for any loss or damage of any kind incurred as a result of the use of the information in this report or reliance on any information provided in this report. Your use of the report and your reliance on any information in the report is solely at your own risk.

The Report cannot and does not contain investment advice. The investment information is provided for general informational and educational purposes only and is not a substitute for professional advice. Accordingly, before taking any actions based upon such information, we encourage you to consult with the appropriate professionals. We do not provide any kind of investment advice. The use or reliance of any information contained on this site is solely at your own risk.

© 2018 Eventerprise AG. All Rights Reserved.

About Marc Steyn

With a background in law and finance, Marc has more than 15 years experience in business development, strategic communications, and digital content management. As an award-winning leader within the international travel industry he has travelled to more than 30 countries.