What I Learnt as a Content Marketer and SEO Lead at Eventerprise
By: Guest Author
If anyone ever asks me what my time at Eventerprise was like, I will tell them it was manic, there was barely a moment to catch my breath, there was never a shortage of mission-critical tasks, and that I enjoyed every second of it. So, what have I learnt as a Content Marketer and SEO Lead at Eventerprise?
When I first joined Eventerprise, I joined the company with a skillset I had developed over years of working and self-study. I was a proficient copywriter, and since I was coming from a web development background, I already knew a fair amount about technical SEO. My primary goal was to accelerate my development in as many digital spheres as I could, and thought what better way to do that than in an early-stage SaaS startup?
One of the challenges with learning is that we often aren’t aware of the things we don’t know. By entering a new, entirely digital environment, I was able to identify where I still needed to develop. I could, for example, write well enough, but my copy-editing skills left a lot to be desired. I had to become a better editor, and I needed to do it fast. Most of the copy-editing I was assigned was for articles written by people who were not native English speakers, which meant I had my work cut out for me. Conveying my thoughts is easy enough, but expressing the ideas of other people proved to be tougher than I had anticipated.
Fortunately, Marc Steyn the VP of Communications was there to guide me along the way. Marc’s style of teaching worked well for me since he never held my hand or patronised my abilities. Instead, he would assign me a task, and let me get on with it. Once I had completed the task, Marc would check my work and highlight any mistakes he found.
If he noticed that I was repeating a mistake, Marc would either speak with me directly, or share articles or lessons about why what I was doing was wrong, and how to avoid making the same mistakes going forward. This process not only applied to my editing but to everything I did at Eventerprise. I can, without any doubt, say that my content skills dramatically improved more in the past year at Eventerprise than in a lifetime of writing before working at Eventerprise.
Another area where I was able to supercharge my skills was in the SEO department. If you ask any honest SEO, they will tell you that SEO isn’t tough. As long as you stay up to date with Google’s suggested best practices, there’s nothing particularly tough about SEO. However, to be at the top of the SEO field, you need to be able to keep track of hundreds of small things at once. After all, Google tracks over 200 items to assign a website its ranking. And to make things more challenging, SEO is continually changing, so today’s best practice can be outdated in a few weeks.
After attending a few SEO meetings, and contributing where I could, I was asked if I would be willing to take on the project as the SEO lead. I was nervous since I had never worked on a project of this scope before – all the SEO work I had done previously was for SMEs and local businesses. Being asked if I was willing to be the SEO lead for an international SaaS platform was honestly one of the highlights of my career. I had never led a team with as many moving parts before, but Marc saw something in me and trusted me enough to let me run with it.
My first meeting as the SEO lead was a disaster. My notes were poorly prepared, I couldn’t control the room, and I wasn’t confident in myself. In fact, I managed to convince myself that I would be raked over the coals for taking on the role. Instead, after the meeting, Marc pulled me aside and told me where I went wrong, and how I could do better. He reminded me that it was my meeting, and it was up to me to control the room. Every session I got better, my notes and reports improved, and before long I was running the meetings like a well-oiled machine.
I have always been an autodidact. If someone asks me a question that I don’t know the answer to, my first reaction is to go research the answer so that I know it next time I’m asked. I have found in previous companies that this drive is seldom rewarded or acknowledged – but at Eventerprise it was celebrated. That meant that not only was I taught new concepts and ideas, but I was also given the space I needed to pursue ideas and to grow my skill set.
Of course, being left to my devices can lead to some time wasting. Not because I sit and do nothing, but because I tend to get obsessed with problems I can’t solve, which can waste a lot of time. That means that quite often I go down rabbit holes that I shouldn’t. At Eventerprise there was a perfect balance; If I went too far down the rabbit hole and started wasting too much time, Marc would tell me to let go and assign a task I couldn’t solve to the development team. Learning when to let go is still something I struggle with, but I am slowly getting better at it.
Working at Eventerprise has been more than just a job. I found a company that supported my growth both professionally and personally. I have been able to refine my digital skills, learn a few more, and have been able to develop important soft-skills like leadership and delegation. I will carry the skills I’ve learnt over the past year with me for the rest of my career, and for that, I will always think fondly of my time here.
If you want to hone your skills and supercharge your career, check out the Eventerprise Careers page.