Sales & Marketing

Why SEO is important for the success of your event business

Written by Guest Author · 3 min read >

Why SEO is important for the success of your event business

By: Guest Author

The advantages of SEO in today’s world applies to everyone, from the florist on the corner to the online vintage clothing website. We can’t seem to escape this digital phenomenon, and it’s about time we all understood exactly what it means.

Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.

Source: What Is SEO (Search Engine Optimization) And Why Is It Important

You no longer need to put your screensaver face on when someone starts talking about SEO and how beneficial it is. It isn’t a coding language that needs to be feared – it’s a helpful tool that can improve the searchability of your business.

Why does Google play a role in effective SEO?

Millions of people are doing billions of searches every day to find the content they want from the internet. Google alone processes over 40 000 searches per second.

When your website contains great content, it encourages people to link to your pages – this shows Google that your pages are interesting and authoritative. What does this mean for your website? You will get search engine success because Google wants to show relevant, commanding pages in their results.

How does Eventerprise help?

For a small company to get recognition in Google search for a specific service or product category is close to impossible. People search for terms like “catering in Dubai”, not “Joe Soap’s Dubai Catering” and this is why companies don’t get the recognition they deserve.

Using a consultant or agency to help you with the SEO of your company is an expensive, time-consuming practice and there is more chance of leaving with the feeling that SEO may be a magical realm that you will never discover or understand.

At we have one goal in mind when it comes to SEO – to be found when people search for anything relating to the event industry. We are pulling out all the stops to make sure that our content is well ranked and our event suppliers are found.

Our team of professional copywriters are constantly updating our blog with the most relevant, helpful content for event industry specialists and their potential customers. We understand the ins and outs of SEO and we pride ourselves in having SEO Einsteins on our team.

Your Eventerprise profile is your gateway to great SEO

When you sign up for an Eventerprise profile we tailor make it to suit the specific needs of your event business. You can choose between a free profile, a premium profile or custom solutions profile that suits larger agencies and companies.

When customising your profile we have you covered at every turn in the road – from images, videos, reviews, and supplier connections. But, when it comes to ranking your profile and event business we go that extra mile to make sure you get the exposure you deserve.

Your event business will be displayed in the main categories that it operates in to make sure that potential clients can find you when they search for specific criteria. We then take those category labels one step further with specific keywords to increase your chances of being found. You can add all your unique offerings including specialised services and products, niche venues, and special equipment.

On a premium profile option, your event business will be placed in 10 relevant categories with up to 20 specific keywords and all the best SEO magic you can handle.

Your Eventerprise profile is designed with the latest search engine optimisation techniques in mind so potential clients can find your business online easier and faster than ever before.

What you need to know about SEO

If you don’t want to sound like an SEO newbie then knowing a few of these SEO terms will impress any digital savvy person.


This is a program that is used by search engines to determine what pages to suggest for a given search query.


This applies to the text or copy that is part of a web page which adds value or interest to your user. Advertising, navigation and branding are not considered to be content.


A robot, spider or crawler is a program that performs a task autonomously. Search engines use bots to find and add web pages to their search indexes.

Bounce rate:

A bounce rate refers the percentage of users that enter a site and then leave without viewing any other pages.

Alt Text:

“Alt” attributes for the IMG HTML (Hypertext Markup Language) tag that is used to attribute a text field to an image. It tells the search engine or person what the image is about.


This is a standardized system for tagging text files to achieve font, colour, graphic, and hyperlink effects on World Wide Web pages.

Meta Tags:

These are tags that tell search engine spiders what a web page is about. It is important that your meta tags are optimized for your targeted words. These words are made up of meta titles, descriptions, and keywords.

Keyword frequency:

This applies to the number of times a keyword or key phrase appears on the website.

Heading tags:

H1, H2, and H3 are standard elements used to define headings and subheadings on a webpage. The number indicates the importance – H1 tags are viewed by web spiders as being more important that H3 tags. Using target keywords in your H tags is essential for effective SEO.


This measures how easy it is for a user to complete a desired task on your website. Sites that have excellent usability fare far better than those that are difficult to use.


This is a quantifiable achievement on a website. It relates to a goal that you would have set for yourself – ad clicks, signups, and sales are all examples of conversions.

Get your Eventerprise profile and start driving more traffic to your event business.