When I graduated from business school none of the job opportunities that presented themselves blew me away.
Consulting seemed like a good gig when I entered business school, but I grew less and less in love with the idea of travelling 4 days every week. Investment banking, with 90 hour work weeks was never really under consideration. I enjoyed finance and marketing, but I could never really make a decision about which direction within those fields made sense and I didn’t want to be pigeon-holed into a specific function.
The one thing I did know was that I enjoyed business strategy, analyzing business problems and deciding the best course of action based on the situation and desired goals. For that reason, working for a growing start-up really made a lot of sense to me.
I wanted to be in a place where I could gain exposure to the strategic decisions that were being made and how the plans we were being implemented and executed. Additionally, I was already familiar with Cape Town, having spent 3 months here as part of a business school exchange program. It is an amazing city with a little something for everyone – hiking, vineyards, and beaches to name a few of the highlights. For those reasons, the Eventerprise internship was particularly appealing and a relatively easy decision.
My internship here was a good experience. I enjoyed working with senior leaders to help implement their growth strategies, whether in social media marketing, email marketing, or sales. It was great to get exposure across all functional areas within the company.
One area in which I was most heavily involved was investor relations, where I worked with Charlie Wright, the co-founder of Eventerprise, to develop outreach strategies to secure additional funding. The freedom to craft my own approach was particularly rewarding. More than anything, having my opinion valued was particularly meaningful to me. Being asked for my thoughts and to have them honestly considered went a long way to making me feel like I was contributing to the mission.
I will look back on my time here fondly. I learned a lot about how a start-up operates and some best practices. I can’t say enough about the people here, I have made lasting friendships that will extend long beyond my time at Eventerprise. As my time here comes to a close, I look forward to joining Götz Thümecke, the co-founder of Eventerprise, in San Francisco to help Eventerprise get the most out of their participation in the ReadWrite accelerator program.