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Harford Sports Promotions SA

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What you'll get

iconWe have 28 years of experience
iconWe specialise in mass participation events
iconWe are a fully-integrated event management company

Harford Sports Promotions SA is a fully-integrated event management company dedicated to supplying clients with creative solutions, strategic planning and flawless execution of their events. Specialising in mass participation events, we were founded in 1989 by former international women’s tennis star, Tanya Harford.


Following her retirement from the women’s international tennis tour, Tanya began building the company. Over 28 years later, she and her team have been involved in a host of events, including large music concerts, international Polo events and two of the world’s largest, and most prestigious events – the 702 Walk the Talk (largest mass-participation event in Africa) and the 947 Cycle Challenge (the second largest timed cycle event in the world).


With a dedicated team of passionate professionals and over 28 years of experience within the industry, we have the expertise to manage your event from start to finish with professional results, whilst applying international standards. The management and hosting of sporting events in South Africa is a highly specialised field. Faced with the special challenge of organising an event with the logistics of the South African experience, your event management company needs to have a thorough understanding of the regulations and requirements for hosting a spectacular event successfully.


We are fully trained and compliant with the safety at sports and recreational events act no.2 of 2010, and have also undergone training at disaster management solutions in event safety management. The training is Services SETA accredited. We excel in the highly specialised field of management and hosting of mass participation sporting events in South Africa and endeavour to produce a specifically designed event for each client, from the conceptualisation stage to the final implementation and event production.


Our services include, but are not limited to event conceptualisation and execution, event logistics and management, venue planning and management, route planning and management, budget management and procurement, exhibition sales and management, hospitality sales and co-ordination, comprehensive risk analysis and disaster planning by trained, accredited in-house safety officers, safety officer recruitment, JOC file preparations and presentations, data management, race office/call centre facilities, media liaison, graphic design, website development, social media strategies and management.

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Harford Sports Promotions SA