Al Qasba has become the premier tourism, cultural, business, and entertainment landmark within the Emirate of Sharjah. Its most distinctive features are its one kilometre-long manmade canal and the 60-metre high Ferriswheel, the Eye of the Emirates Wheel. Managed by the Al Qasba Development Authority, an affiliate of Shurooq, Al Qasba’s unique architectural design includes pedestrian bridges across the canal and boats to take visitors onto the adjoining Khalid and Al Khan lagoons. It also features the state-of-the-art Masrah Al Qasba, a 250-seat theatre, winner of LEAF Award 2012 in Refurbishment of the Year category, which hosts a plethora of events, including artistic, musical, film, theatrical, and poetry performances, as well as conferences and summits on a regular basis.

Al Qasba is home to Business Centre which offers more support to entrepreneurs and provides them with virtual offices when they need. In addition, Al Qasba Multaqa was established to host entrepreneurial social and business activities and conferences.

Al Qasba continued to grow in 2013 into one of the most popular tourist destinations in Sharjah, the U.A.E., and the region. Al Qasba’s beautiful ambience and calendar of exciting events helped people recognise Sharjah as a leisure and tourism destination ideally-suited for families and anyone interested in a diverse and rich culture.

Al Qasba’s annual growth rate in revenue rose 117%, making nearly 2.5 times as much revenue as it did in 2012.

Audiences of the popular travel website, Trip Advisor, have given Al Qasba great reviews, which led to the destination receiving an average rating of 4.5 out of 5, being labeled the best shopping venue in Sharjah, and winning the 2013 Excellence Award.