Whether it is a headline-grabbing publicity stunt in Times Square or a strategic brand partnership, at the michael alan group we pride ourselves on finding new and exciting formats for connecting brands with their target audience. Product launches, digital integrations, and national tours are just a few of the ways we inspire audiences to act.
And we do it all in house. Our clients range from leading television networks to Fortune 500 companies to the nation’s leading ad agencies and PR firms.
We design and execute experiential marketing campaigns of all sizes, including stunts, national tours, pop-up shops, product launches, drive-to-retail tactics and B2B programs.
We produce every type of corporate event possible, among them Upfronts and Newfronts, cocktail receptions, galas, fundraisers, awards dinners and press events - handling all aspects from venue to scripting to stage management and everything in between.
Our approach integrates digital and social into every live event we produce. From microsites to digital brand ambassadors, we ensure everything happening offline has an equal presence online. Through our partnership with leading social influencer database, HYPR, we offer turnkey social influencer programs.